Unique ways of differentiating your Brand.

This is a very tough task now a days for brand managers to differentiate their brands. In such cutthroat hyper competition market the marketers need a unique way to differentiate their brands to make it more competitive enough as compare to its rivals. For tackling these issues of differentiating the brands brand manager must go for ingredient branding.

Through ingredient branding strategy brands will be able to create niche space in the hearts and minds of the consumers.This can be done in two ways-

1. The first type is where the ingredient belongs to other companies.

Ex. Intel is a pioneer in ingredient branding it has successfully built ingredient brands like pentium , celeron, atom and now intel i series..

2. Second type of ingredient branding is when ingredient belongs to the company itself.

Ex. Bajaj has successfully done this kind of branding where they have DTSI brand in their part.

Apart from Bajaj, Maruti Suzuki is also doing the ingredient branding of second type where they promote their K series engine as a superior engine that satisfies all kind of emission norms. hence they are now slowly planning to bring all their vehicle based on k series Engine.

Hence its very important for the companies to emulate these examples of ingredient branding to differentiate their products in the market.

Business exercise in sims on 13th june.

Here comes the beautiful Experience of business exercise in the orientation period @ sims pune.we were devided in teams .in my team there were 3 members i ,deepak nd risha.we were asked to get 1 day paid job without spending a single penni. we got the locations as tilak road, Bajirao road ,Mukund nagar nd Satara road.we left the colllege @ 10 am exact got the lift in a maruti upto e square.then got it again in a Maruti 800.then the 3rd time got the lift in toyota corrola upto tilak road.

there we gave the 1st try in fiat showroom.but didn't work out.then we went to a stock broker firm and a restaurant .but all in vain.then we saw a vodafone outlet over there nd asked them for a 1 day paid job.he said that that there ws no proper authority over there to gives us the job.so we missed there too .finally we saw IIJT institute .we reached there about 11.30 there we met the operations head .he ws very helpful .he ws very much interested by us.so he said tat he don't have the job 4 today but will surely manage tommorow .but we asked him tat sir we have to give this task today only .so he said ok just have some water i m coming after some time till then just write down the areas u aspires to work for.he finally gave us the job after a long discussion.we were given a task of make a marketing strategic plan of the the new educational products of the institute.he showed us all the details of the product and provided the internet access. then we started the job .nd in between asked him for lunch and coffee also.we got the free lunch and coffee.we get our job done by 4.30 pm .then we presented it to the operations head.he appreciated our efforts nd also adviced many good marketing skills. he aslo offered the certificates by mail.


finally we got our pay in the account section.the lady came up with a Brand new RED PAPER ."1000 BUCKS".we were too hapy to get paid for our hard work .then we left for the paravati temple.there to we got lift in AUTO.these pune guys were so helpful.then we got the lift again to get back to hostel.the uncle left us to the E sqaure.he was the father of a XL guy. his son had a package of 18 lacs in mumbai.he also prasied symbi .said that his son always use to talk about the symbi ..then we got the next lift upto college.
In the end i realised that the symbiosis Brand name in the market.So overall it ws a very nice experience to have.

lets c wat good things ahead in Symbi!!
Symbi Rock Guys!!

Introduction

Hi,
let me intoduce you myself .
i am devesh shukla.

Introduction

Hi,
let me intoduce you myself .
i am devesh shukla.